How do I get started?
If you attend one of our SEO trainings, we will
give you all of the basics you need to understand and apply SEO,
but if you are looking to prepare for the class, we recommend you
read our book, The SEO Manifesto
as well as additional SEO
What is SEO?
SEO or search engine optimization
simply refers to improving where you show up on an internet
search. Search engines crawl your site looking for associated terms
or keywords which tell them what the site is about. Essentially,
the more the search engines understand your site the better page
rank they give you.
SEO is the term used in the industry
to encompass all of the different techniques that can be applied
to your site to optimize your relationship with the search engine.
SEO can be addressed in a number of different ways.
Site Content: How much content is on your
site and how does it all relate?
Site Design: Does the design of your site
help or hurt the ability for search engines to find you?
Internet Presence: How is your site recognized
on the internet by other sites and directories?
SEO techniques are constantly changing. Once it
was as simple as having the appropriate keywords in you meta data
or hidden fields. Now Google doesn't even look at meta keywords
because of the increase in keyword spamming.
At the SEO Training Group, we take the mystery
out of all these topics and give you the tools and techniques to
take control of your website and ultimately your ability to
earn money on the internet.
Why should SEO be important to you?
The common belief is that if you don't show up
on the first three pages of a search, your customers won't find
you. Search Engine Optimization is not the only way to bring customers
to your site. Other options are:
Traditional Media Advertising: Print, TV
and Radio ads are still effective ways to inform potential customers
about your products or services and let them know about your
Pay Per Click (PPC): Buying advertising
from Google, Bing or Yahoo is the fastest growing advertising
Word of Mouth or Social Networking: The
best advertising is still having a happy customer that tells
their family and friends about your website. This is where the
introduction of Facebook and Linked-in are causing online businesses
to change their marketing strategies.
In our trainings we address all three of these areas. The term
SEO is now being applied to the all the above techniques, even though
it was meant to apply just to search engines. Whether you call it
SEO, Internet Marketing, Search Engine Marketing (SEM) or Online
Advertising, the result is the same - SEO brings more customers
to your site!
If you can't wait until the
next training, or if you want more specific coaching,
click here to see
our SEO Services