Getting Started

How do I get started?

If you attend one of our SEO trainings, we will give you all of the basics you need to understand and apply SEO, but if you are looking to prepare for the class, we recommend you read our book, The SEO Manifesto as well as additional SEO Books.

What is SEO?

SEO or search engine optimization simply refers to improving where you show up on an internet search. Search engines crawl your site looking for associated terms or keywords which tell them what the site is about. Essentially, the more the search engines understand your site the better page rank they give you.

SEO is the term used in the industry to encompass all of the different techniques that can be applied to your site to optimize your relationship with the search engine. SEO can be addressed in a number of different ways.

• Site Content: How much content is on your site and how does it all relate?

• Site Design: Does the design of your site help or hurt the ability for search engines to find you?

• Internet Presence: How is your site recognized on the internet by other sites and directories?

SEO techniques are constantly changing. Once it was as simple as having the appropriate keywords in you meta data or hidden fields. Now Google doesn't even look at meta keywords because of the increase in keyword spamming.

At the SEO Training Group, we take the mystery out of all these topics and give you the tools and techniques to take control of your website and ultimately your ability to earn money on the internet.

Why should SEO be important to you?

The common belief is that if you don't show up on the first three pages of a search, your customers won't find you. Search Engine Optimization is not the only way to bring customers to your site. Other options are:

• Traditional Media Advertising: Print, TV and Radio ads are still effective ways to inform potential customers about your products or services and let them know about your website.

• Pay Per Click (PPC): Buying advertising from Google, Bing or Yahoo is the fastest growing advertising medium.

• Word of Mouth or Social Networking: The best advertising is still having a happy customer that tells their family and friends about your website. This is where the introduction of Facebook and Linked-in are causing online businesses to change their marketing strategies.

In our trainings we address all three of these areas. The term SEO is now being applied to the all the above techniques, even though it was meant to apply just to search engines. Whether you call it SEO, Internet Marketing, Search Engine Marketing (SEM) or Online Advertising, the result  is the same - SEO brings more customers to your site!

If you can't wait until the next training, or if you want more specific coaching, click here to see our SEO Services